Lucas Gerstgrasser is obsessed with the act of creation.

As a graphic designer he sees the main task of his work
in structuring and celebrating Information.
Talking about how to do this, it must be said,
that it’s wiser to look for timelessness, than jumping modern trends.
Also, nothing is more important than authenticity.
Every Design must fit it’s purpose perfectly.
Some Graphic Designers say, that Graphic Design is a kind of play-acting.
This thesis must be denied.
A graphic designer doesn’t push the client into a role,
a graphic designer shows the client who she/he really is.

Graphic Design is not only here for the present, it is here to stay.

Lucas Gerstgrasser is art director and co-editor
of the viennese magazine Das kleine Schwarze.

Get in touch for any further questions.

Photo © Lukas Lerperger